There are tremendous opportunities for manufacturers in halal ingredients and flavours amid a surging Muslim consumer population and halal demand in the EU, according to the director of the Halal Food Council of Europe (HFCE).
HFCE data shows there are more than 1.6 billion Muslim consumers globally, and “the majority of them are committed to consuming products that are certified to be Halal.” There are about 50 million Muslims living in Europe (excluding Turkey).
EU food and beverage firms have been injecting capital into NPD (new product development) and pushing innovation in formulations to align their products, ingredients and flavours to halal standards, Sadek said, and this is a trend set to continue.
Estimates for the size of Europe’s halal market vary significantly, from between €10bn (from the director of the HFCE) right through to €50bn (from trade show organiser EuroHalalMarket). It is however, significantly larger than the US market.
One fact that is not disputed however is the growth potential of the EU halal market.
“Consumers want products that are pure and healthy,” he said, and, “the main